client success story
Richland Sewing Center
Richland Sewing Center partnered with Gateway-West with the goal of aligning their digital presence with the companies capabilities.
Richland Sewing Center, a beloved sewing machine retailer and repair shop in Hurst, Texas, had built decades of in-person credibility, but their online presence didn’t reflect that same level of trust and expertise. Their website needed a modern refresh, optimized content, and stronger visibility across search engines. Gateway-West was brought in to help reimagine how the brand connected with its core audience. With a focus on local sewists and hobbyists across the Fort Worth–Mid-Cities area, through data-driven web design and a local SEO strategy.
Through a full-scale digital marketing initiative, Gateway-West revitalized Richland Sewing Center’s website design along with SEO-optimized copy, enhanced navigation, and a warmer, community-driven brand voice. New city-specific service pages, targeted blog content, and on-page SEO improvements helped the business rank higher for competitive search terms like “sewing machine repair near me” and “Brother and Janome sewing machines in Fort Worth.” The result was measurable growth in organic traffic, stronger lead generation, and an online experience that truly represents the care, expertise, and craftsmanship behind Richland Sewing Center’s brand.
The Problem
Before the rebuild, Richland Sewing Center had no online checkout or class registration system. Local rankings for critical brand and service terms were inconsistent, and there was no content structure to connect Google searches to the shop’s location or offerings. Without blog content, product schema, or Google Business integration, visibility depended almost entirely on existing customers searching the exact name.
Our Approach
We began by creating a custom class checkout system that allowed the store to publish, manage, and sell class registrations directly through the site. Then we expanded SEO reach with localized city pages around Fort Worth, Arlington, and Mid-Cities, implemented a new blog framework for educational and promotional content, and optimized the Google Business Profile for reviews, consistency, and visibility. Parallel to that, we launched a limited social media ad phase to collect audience data for future targeting. Every enhancement was built to serve the long-term goal: uniting online discovery, in-store traffic, and measurable results.
Solution
Richland Sewing Center now has a platform that actually works for its business. Customers can browse classes, read brand-specific information, and find the store through local search with ease. With faster load times, stronger SEO architecture, and improved Google visibility, the foundation is set for e-commerce expansion and higher lead volume. The ongoing ad data phase will inform the next stage—converting visibility into online sales.
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